How To Build your email list? (Secret Tips)

If you want to develop a successful email marketing campaign, you will need to develop a consistent strategy for building and growing your email list. Collecting email sign-ups on your website should be one of the basic elements of any list-building initiative. 

People who are interested in your company are likely to visit your page regularly already. That's why you should use your website to obtain email sign-ups as one of the primary ways. You need to give something of interest to your subscribers in return for signing up for your email list.

This can be a resource list, a discount coupon, or a free report. In the world of email marketing, this is known as a lead magnet.  

Most website visitors hesitate to enter their email address on a website in an opt-in form due to the perceived risk of receiving more unwanted spam email. Nonetheless, if you create a persuasive and useful offer to make potential subscribers want your lead magnet to outweigh the fear of getting more unwanted emails. 

Your subscribers know that their email address is valuable to you, and you need to offer them something of equal value in return. 

A good lead magnet will help your website visitors learn a specific skill, accomplish a particular task, or solve a specific problem. The lead magnet on any given page of your website should be directly related to the content on that page.  

While you may need to create multiple lead magnets over time for different parts of your page, if you significantly improve your opt-in level, the additional work will be worth it. Here are a few growing lead magnet varieties that can be included to help build and extend your email list. These are the most common kinds of lead magnet used to gain new email subscribers.

The report or guide that you offer should help your audience learn about something they are interested in or help them accomplish a specific goal.  

For example, if you had a website about marketing, you might offer a free guide that helps your audience create their first Facebook ad campaign. The content of your free report should not otherwise be available on your website.  

Resource List 

A resource list is just a compilation of products, programs, software, and worksheets to help your subscribers get started quicker with what you want to teach them. If you have a personal finance forum, you may be able to provide new subscribers with a list of computer budgeting tools and resources to help them keep track of their expenses, ensure that they have the correct types of insurance, and determine whether to save enough for retirement.

Free Trial

When you run a software as a service business, you can think about offering a 14-day or 30-day trial to new subscribers as a lead magnet for your service.
Offering a free trial will include users in your SaaS application and allow you to submit marketing content via email.

Downloadable Software 

If your company produces any kind of software that can be downloaded, you might think about requiring users to enter their email address in order to download the software. 

 Discounts or Free Shipping 

Often, e-Commerce stores will offer a one-time coupon for use on their first order with your company. 

By providing a discount to new customers that lower a customer's first order's total price, it will greatly increase the likelihood that they will first become a customer because they will receive an email about the products and services of your business. External Goods If your subscribers need an external mailing address, you can sell a cheap physical product as your lead magnet.

Since external material lead magnets, small devices such as flashlights, screwdrivers and knives are often used.

In order to make up the cost of producing and mailing a physical product, you can also charge a small shipping and handling fee that will generally pay for both the product and the shipping.  

If you aren't sure what lead magnet will work best for your website, there are a large number of resources that are available online that offer specific ideas for lead magnets. You can do a Google search for "lead magnet ideas" that will return dozens of pages of articles containing ideas you can design for lead magnets. You can also check out the websites of your rival to see what types of lead magnets they can sell.

Messaging and Copy 

After you've determined the lead magnet that you are going to use, you will need to identify the kind of message you are going to use to get your potential subscribers to sign up for your mailing list.  
On your opt-in forms, the language you use will have a huge impact on the number of email signups you get. Your opt-in rates will be much higher by having a compelling and appropriate deal and using strong language and simple calls-to-action rates.