What is email marketing and why do you need it?

What is email marketing and why do you need it?

Email marketing is a part of Internet marketing world that allows you to send customized emails to your readers (subscribers) to inform them, advertise products or services, or to solicit actions from them.  

email marketing include: 

• Message automation 
• HTML responsive layout 
• Advance list maintenance 
• CAN-SPAM compliance built-in 
• An easy integration 
• A dedicated IP address 
• Help for deliverability 

Message Automation 

The message automation process involves sending multiple emails in response to a particular action. If a consumer just signed up for a discount, they will receive an automatic welcome message that will serve as a confirmation of the subscription. Message automation can also be set up to send proof of orders when someone makes a purchase on your website. 

HTML Responsive Layout 

The HTML Responsive layout will allow you to send customized emails in plain text or HTML format. It also allows you to make use of HTML and CSS to create responsive templates that can adapt to all devices in the world.  
The good part is that you don’t have to learn how to code HTML because this feature is automatically loaded with the software.  

Advanced List Maintenance 

This feature allows you to quickly add and delete email subscribers from your list. This functionality can be used to simplify subscriptions and opt-outs. It helps you keep checking your email lists. CAN-SPAM Compliance This is a feature designed to track compliance with the 2003 CAN-SPAM Act on unsolicited pornography and advertising. The act granted the Federal Trade Commission of the United States the right to enforce the appropriate requirements to protect email holders from unsolicited material such as pornography. 

Easy Integration Feature 

This feature allows for the integration of other services into your email marketing campaign. You can insert the link of your e-commerce website in your email campaigns through this feature, and you can also include several mobile apps, loyalty programs, and social media apps to your email marketing campaign.  
Through the Easy Integration app, you can attach Google Analytics to your email campaign so you can monitor the clicks on your email and integrate brand suggestion functionality into the email using this feature.

Dedicated IP Address 

A dedicated IP address is incredibly essential for the integrity of your email. This IP address should be one that is solely dedicated to your business, and it should be the only one used to send emails to potential customers. Your email recipients will have peace of mind when they receive your emails with this dedicated IP address. 

Deliverability 

Deliverability is a functionality included in an email marketing program that guarantees the delivery of your emails to the right place. If your emails are not sent, your marketing strategy will simply not work. This feature constantly deploys the tools you need to monitor delivery problems with your emails

Why Your Business Should Implement Email Marketing 

Email provides you with the opportunity to send a message to your audience for any purpose on any day of the year that costs you next to nothing. This makes email an incredibly powerful way for your target audience to connect. If you can develop a strong email marketing strategy and send the right emails at the right time to the right people, you're sure to build an audience of highly engaged fans who can't wait until your next message reaches their inboxes. In fact, when you have a product or service to sell, they are ready to buy. There are several compelling reasons why you need to start implementing your company with email marketing. 

Generates Huge ROI

A recent study by the Direct Marketing Association showed that businesses earn an average of $43.00 per invested dollar in email marketing.  

In reality, marketers have consistently ranked email marketing as the most successful single strategy to raise awareness, gain leads, generate sales, and improve customer retention compared to the other most widely used marketing strategies. 

Generates Long-Term Results

The MarketBeat agency first began collecting opt-ins for its newsletters in 2010. Almost two decades later a good number of subscribers that signed up during the first year continue to read their content, engage with their advertisers, and buy products and services from their business.  

Your email list is a long-term resource that will continue to generate income and social capital well into the future for your company. 

More consumers Need Email from Companies 

MarketingSherpa conducted a study showing that 72 percent of U.S. consumers say email is their preferred way of communicating with the companies they are doing business with. They also discovered that 61 percent of consumers like to receive weekly promotional emails from their favorite brands, while 28 percent of consumers would like to receive promotional emails more frequently.  

In fact, 70 percent of users say they will always open emails from their favorite companies, and 95 percent of people who have chosen to receive an email from brands say the emails they receive are incredibly useful. 

Outperforms Social Media Marketing 

A recent study found that corporations are more than 40 times more likely than social media to create a new customer through email marketing.

As far as email marketing is concerned, most advertisers believe it offers a better return on investment than on social media marketing. 

Email is universal

Approximately 87 percent of the U.S. population has Internet access at home, and 95 percent of customers use email. For email marketing, unlike social media, you don't have to wonder if your target audience has an email address or not.

It's a robust technology

Since the early 1980s, email has existed in its current format, 15 years before most homes had a personal computer and internet access, and 25 years before the first iPhone was released. Despite the massive amount of technological progress in the world and the abundance of smartphones, personal computers and tablets, only a handful of times have the technical email requirements been revised.
  
While other methods of communication have come and gone, email continues to stand the test of time. If your company invests in email marketing, you know it won't be replaced in the next few years by a bigger and better product. 

Email Marketing Is Federated

You are at the mercy of corporations whose best interests are not aligned with yours as you create an audience on YouTube, Facebook or Instagram. You can put a lot of time, effort, and money to build an audience on one of these platforms just to get that platform to change the rules in a way that destroys your campaign's profitability. 

That's never going to be the case for email because no one has control over the technological email requirements or control over the software infrastructure that allows email distribution to the six billion inboxes worldwide.

For both brick-and-mortar companies and online enterprises, email marketing should continue to be one of the most successful and durable marketing strategies. It is hard to match the potential ROI offered by email marketing, and you can rest assured that your efforts will continue to generate revenue well into the future.